Content Marketing

As the content strategist at Estately I created our content marketing plan, wrote hundreds of articles for the Estately Blog, and successfully pitched our work to hundreds of news outlets. I've written serious articles about home buying, data-heavy posts about the real estate market, and viral posts mapping odd Google searches and zombie apocalypse survivability odds. 

 
 
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U.S. States Most And Least Likely To Survive The Zombie Apocalypse

I wrote this Estately article comparing each U.S. state using 11 separate metrics to measure readiness for a zombie apocalypse. The post had over 200,000 Facebook likes, was written about on hundreds of sites, and was featured on dozens of evening news broadcasts. 

 
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You Won’t Believe The Questions Each State Googles More Than Any Other State

Before everyone under the sun copied this style of article, I first created a variety of these maps for Estately using data from Google Trends. They were incredibly popular, shared widely on social channels, and I still get emails from reporters asking if I'm coming out with more. 

 
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Seattle-Area Real Estate Prices by Link Light Rail Stop

I created the concept, compiled the data, wrote the article, and collaborated with a designer to create this study/map of Seattle home prices near Link light rail stops. It was covered buy a variety of news outlets and was written up on the front page of The Seattle Times.

Link to Seattle Times article  /  Link to Estately article

Web Copywriting

As part of a rebranding effort at Blue Nile, I wrote unique web copy for a variety of campaigns, promotions, holiday events, product unveilings and more.

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Ad Copywriting

I've done a variety of freelance ad copywriting for Seattle agencies like Rupert and Hey. I also wrote ad and web copy for 30+ daily deal sites, as well as display and banner ads for companies like Blue Nile.

 
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Blue NIle

Partnered with designers to create display and a banner ads for a variety of Blue Nile campaigns, promotions and product launches.

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Seattle’s Best Coffee

I wrote a variety of copy for print and display ads for a Seattle’s Best Coffee campaign while freelancing for Rupert, a Seattle brand agency. This one was particularly effective because it’s practically threatening consumers with a deliciousness so severe they’ll have to physically brace themselves for it. It’s like an earthquake drill, but for a frozen coffee drink preparedness.

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Babeland

I wrote all copy for this daily deal for Babeland, an adult entertainment shop. I also wrote 4,000 other daily deal promotions for hundreds of other businesses on 30+ daily deal sites.

EMAIL MARKETING

While working in close partnership with email marketing team and designers I wrote a variety of copy for emails promoting Blue Nile sales, customer support, new products and other campaigns.

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Social Media

I managed Estately’s social media accounts for over five years, created thousands of Facebook and Twitter posts, and produced and ran paid social ad campaigns to promote real estate listings, blog posts, new products, and apps. At Blue Nile, I provided the written copy and animation ideas for a series of posts produced with our social media team and designers.

 
 
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Estately Facebook Ad

I created the copy and produced a series of Facebook ads as part of a campaign to promote Estately’s vacation homes.

 
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Estately Twitter Posts

I produced thousands of Facebook and Twitter posts promoting Estately real estate listings, blog posts, new products, and our app. Social media was an effective tool in creating relationships and building trust with real estate reporters and influencers.

 
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Blue Nile Social Assets

I came up with concept and provided the copy for a series of animated social assets to promote Blue Nile on Facebook and Instagram. Click the “LEARN MORE” button to see the Eiffel Tower sink under the weight of six diamond rings.

 

Podcasts

These days, everyone either has a podcast or appears on one, and I'm no different.

 
 
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PATAGONIA

Bedtime Stories for Wanderers

I wrote this episode of The Dirtbag Diaries for Patagonia about my father's bedtime stories about hitchhiking across Afghanistan and how they inspired my own wanderlust.

 
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PATAGONIA

The Adventures of Beansprout

Click the link and you can hear tale of my failed attempt to become a radical tree hugger.

 
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PATAGONIA

Dirtbag resume

When you've already discarded your dignity trying to find a job, what do you have to lose?