Content Marketing

As the content strategist at Estately I created our content marketing plan, wrote hundreds of articles for the Estately Blog, and successfully pitched our work to hundreds of news outlets. I've written serious articles about home buying, data-heavy posts about the real estate market, and viral posts mapping odd Google searches and zombie apocalypse survivability odds. 


U.S. States Most And Least Likely To Survive The Zombie Apocalypse

I wrote this Estately article comparing each U.S. state using 11 separate metrics to measure readiness for a zombie apocalypse. The post had over 200,000 Facebook likes, was written about on hundreds of sites, and was featured on dozens of evening news broadcasts. 


You Won’t Believe The Questions Each State Googles More Than Any Other State

Before everyone under the sun copied this style of article, I first created a variety of these maps for Estately using data from Google Trends. They were incredibly popular, shared widely on social channels, and I still get emails from reporters asking if I'm coming out with more. 


Seattle-Area Real Estate Prices by Link Light Rail Stop

I created the concept, compiled the data, wrote the article, and collaborated with a designer to create this study/map of Seattle home prices near Link light rail stops. It was covered buy a variety of news outlets and was written up on the front page of The Seattle Times.

Link to Seattle Times article  /  Link to Estately article

Web Copywriting

As part of a rebranding effort at Blue Nile, I wrote unique web copy for a variety of campaigns, promotions, holiday events, product unveilings and more. While at POP, I created the written copy for a variety of brands pages on

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Wrote all copy for Target’s Thanksgiving ingredients page.

Wrote all copy for Target’s Thanksgiving ingredients page.

Created a wide variety of written copy for seasonal promotions on the brand page for Starbucks Cafes in Target stores.

Created a wide variety of written copy for seasonal promotions on the brand page for Starbucks Cafes in Target stores.

Ad Copywriting

I've done a variety of freelance ad copywriting for Seattle agencies like POP, Crown Social, Rupert, Hey. I also wrote ad and web copy for 30+ daily deal sites, as well as display and banner ads for companies like Target, Blue Nile, and Estately.

Created all copy for these Target display ads and dozens more while at  POP .

Created all copy for these Target display ads and dozens more while at POP.

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Created all copy for these Blue Nile banner and display ads.


Seattle’s Best Coffee

I wrote a variety of copy for print and display ads for a Seattle’s Best Coffee campaign while freelancing for Rupert, a Seattle brand agency. This one was particularly effective because it’s practically threatening consumers with a deliciousness so severe they’ll have to physically brace themselves for it. It’s like an earthquake drill, but for a frozen coffee drink preparedness.



I wrote all copy for this daily deal for Babeland, an adult entertainment shop. I also wrote 4,000 other daily deal promotions for hundreds of other businesses on 30+ daily deal sites.


While working in close partnership with email marketing team and designers I wrote a variety of copy for emails promoting Blue Nile sales, customer support, new products and other campaigns.

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Social Media

I managed Estately’s social media accounts for over five years, created thousands of Facebook and Twitter posts, and produced and ran paid social ad campaigns to promote real estate listings, blog posts, new products, and apps. At Blue Nile, I provided the written copy and animation ideas for a series of posts produced with our social media team and designers. At POP I created a variety of paid social promotions for a Target on Pinterest, Snapchat, and Facebook.

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Estately Facebook Ad

I created the copy and produced a series of Facebook ads as part of a campaign to promote Estately’s vacation homes.

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Estately Twitter Posts

I produced thousands of Facebook and Twitter posts promoting Estately real estate listings, blog posts, new products, and our app. Social media was an effective tool in creating relationships and building trust with real estate reporters and influencers.

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Blue Nile Social Assets

I came up with concept and provided the copy for a series of animated social assets to promote Blue Nile on Facebook and Instagram. Click the “LEARN MORE” button to see the Eiffel Tower sink under the weight of six diamond rings.

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These days, everyone either has a podcast or appears on one, and I'm no different.



Bedtime Stories for Wanderers

I wrote this episode of The Dirtbag Diaries for Patagonia about my father's bedtime stories about hitchhiking across Afghanistan and how they inspired my own wanderlust.



The Adventures of Beansprout

Click the link and you can hear tale of my failed attempt to become a radical tree hugger.



Dirtbag resume

When you've already discarded your dignity trying to find a job, what do you have to lose?  

Newspaper Journalism



I covered the Washington state legislative session for this Idaho newspaper (lots of readers on the Washington side of the border) through a University of Washington journalism internship. When it was completed, the paper hired me as a full-time reporter and I moved to Lewiston, Idaho to cover local news and politics, cops and courts, Nez Perce tribal elections, barn fires, meth lab busts and the county fair.

My articles can be viewed here, but choose wisely, one can only view two free articles before my they suddenly disappear behind the paywall.