email@example.com / @ryannickum
Copywriter, UX Copywriter — Seattle, Washington — 2018-present
Created new website copy for company rebrand and holiday updates, wrote banner and display ads, email marketing copy, digital and social media ads, showroom signage, magazine ads, blog posts about jewelry trends, and product descriptions.
Work in close partnership with UX designers, graphic designers, creative directors, SEO consultants, outside agencies, and more.
Partnered with UX team to create clear, concise copy that directed customer journeys through site placements, mobile widgets, product detail pages, and more.
Copywriter, Content Marketer — Seattle, Washington — 2012-2018
Responsible for creating and implementing company content marketing strategy. Managed company blog and wrote hundreds of articles for it, growing traffic from a few hundred hits per month to over 1,000,000 per month.
Compiled and analyzed real estate market data for company studies, articles, and pitches to real estate reporters.
Created original content that's been written about or reposted on hundreds of publications and sites, including The Wall Street Journal, CNET, Mashable, NPR, Vox, Good Morning America, and The Seattle Times.
Oversaw paid and earned social media channels, managed and created a variety of Facebook ad campaigns.
Managed two staff members and a handful of freelancers.
Senior Copywriter — Seattle, Washington — 2010-2012
Wrote 4,000 daily deals (like Groupon) for Seattle-based TIPPR and 30 partner daily deal sites (Facebook Deals, Google Offers, MSN Offers, Yollar, Groupalicious, etc.).
Managed the small Creative Department, developed new processes with senior staff and other department heads, created training materials, style guides, and assisted with interviewing, hiring, and training new employees.
FREELANCE AD COPYWRITING
Freelance Ad Copywriter — Seattle, Washington — 2012-present
Worked for Seattle ad agencies like Rupert, Crown Social, and Hey. Created marketing campaign slogans, web copy, product descriptions, copy for digital and print ads, and brand names for international companies.
UNITED STATES PEACE CORPS
English Teacher and Teacher Trainer — Small village in the Republic of Georgia — 2006-2008
University of Washington — B.A. in Political Science