RYAN NICKUM / @ryannickum



content strategy / copywriting / journalism / ad copy/ brand strategy and development / press releases / public relations / copy editing / podcasting/ email marketing campaigns / product descriptions / basic web design / basic design / simple web design / short comedic scripts




Digital Content Strategist / Copywriter / Social Media Marketer — Seattle, Washington

July 2012-February 2018

  • Responsible for developing and implementing company content marketing strategy
  • Managed company blog and have grown monthly blog traffic from a few hundred hits to over 1,000,000. 
  • Compiled and analyzed real estate market data for company studies, articles, and pitches to real estate reporters
  • Created original content that's been written about or reposted on hundreds of publications/sites, including The Wall Street Journal, CNET, Time, The San Francisco Chronicle, Mashable, NPR, Gizmodo, Vox, Good Morning America, and @Midnight with Chris Hardwick
  • Managed and created Facebook ad campaigns to promote the Estately App, new products, company articles, etc. 
  • Tracked incoming links and traffic to company blog and other assets
  • Managed two staff members and a handful of freelancers
  • Assisted with interviewing/hiring, creating training materials, and training new employees
  • Conducted periodic analysis of competitors and other companies’ content marketing efforts
  • Member of company leadership team



Senior Writer — Seattle, Washington

  • Wrote 4,000 daily deals (like Groupon) for Seattle-based TIPPR and 30 partner daily deal sites (Facebook Deals, Google Offers, MSN Offers, Yollar, Groupalicious, etc.)
  • Managed the Creative Department (four writers and a copy editor), assigned tasks, developed new processes with senior staff and other department heads, and reviewed performance of staff
  • Assisted with interviewing, hiring, and training new employees
  • Created training materials, style guides, company blog posts, Facebook and Twitter posts, press releases, product descriptions, and more



Freelance Ad Copywriter — Chandler, Arizona

  • Wrote the company’s “Our Story” section, as well as descriptions of product categories



Freelance Ad Copywriter — Seattle, Washington

  • Created campaign slogans for national brands



Freelance Ad Copywriter — Seattle, Washington

  • Created a brand name for an international company



Freelance Ad Copywriter — Seattle, Washington

  • As part of collaborative effort with senior staff, I wrote the copy for a comprehensive pitch to a Seattle corporation looking to hire an ad agency for an upcoming campaign.



English Teaching Volunteer — Republic of Georgia

  • Trained local teachers in modern teaching methodology
  • Taught English classes in a village school (2nd-12th graders)
  • Created afterschool clubs and activities
  • Fully completed service, narrowly avoided Russian invasion



  • Wrote daily newspaper articles while covering the state legislature, city and county government, state and federal agencies, local congressional representatives, the Nez Perce Tribe, the Asotin County Fair, barn fires, meth lab busts, etc. You’ll have to take my word for it though because all my articles are behind a paywall. 



In addition to my writing and advertising work, I’ve also worked as a process server, private investigator, bartender in a haunted hotel, oyster farmer, legal researcher, lobbyist, data entry specialist, post hole digger, and just about every job in the restaurant industry. 



University of Washington — B.A. in Political Science

Dean's List (once)