Resume

 
 

RYAN NICKUM

ryannickum@gmail.com / @ryannickum

 

SKILL SUMMARY

content strategy / copywriting / journalism / ad copy/ brand strategy and development / press releases / public relations / copy editing / podcasting/ email marketing campaigns / product descriptions / basic web design / basic design / simple web design / short comedic scripts

 

EMPLOYMENT

ESTATELY

Digital Content Strategist / Copywriter / Social Media Marketer — Seattle, Washington

July 2012-February 2018

  • Responsible for developing and implementing company content marketing strategy
  • Managed company blog and have grown monthly blog traffic from a few hundred hits to over 1,000,000. 
  • Compiled and analyzed real estate market data for company studies, articles, and pitches to real estate reporters
  • Created original content that's been written about or reposted on hundreds of publications/sites, including The Wall Street Journal, CNET, Time, The San Francisco Chronicle, Mashable, NPR, Gizmodo, Vox, Good Morning America, and @Midnight with Chris Hardwick
  • Managed and created Facebook ad campaigns to promote the Estately App, new products, company articles, etc. 
  • Tracked incoming links and traffic to company blog and other assets
  • Managed two staff members and a handful of freelancers
  • Assisted with interviewing/hiring, creating training materials, and training new employees
  • Conducted periodic analysis of competitors and other companies’ content marketing efforts
  • Member of company leadership team

 

TIPPR

Senior Writer — Seattle, Washington

  • Wrote 4,000 daily deals (like Groupon) for Seattle-based TIPPR and 30 partner daily deal sites (Facebook Deals, Google Offers, MSN Offers, Yollar, Groupalicious, etc.)
  • Managed the Creative Department (four writers and a copy editor), assigned tasks, developed new processes with senior staff and other department heads, and reviewed performance of staff
  • Assisted with interviewing, hiring, and training new employees
  • Created training materials, style guides, company blog posts, Facebook and Twitter posts, press releases, product descriptions, and more

 

TANGA

Freelance Ad Copywriter — Chandler, Arizona

  • Wrote the company’s “Our Story” section, as well as descriptions of product categories

 

RUPERT

Freelance Ad Copywriter — Seattle, Washington

  • Created campaign slogans for national brands

 

HEY,

Freelance Ad Copywriter — Seattle, Washington

  • Created a brand name for an international company

 

CROWN SOCIAL

Freelance Ad Copywriter — Seattle, Washington

  • As part of collaborative effort with senior staff, I wrote the copy for a comprehensive pitch to a Seattle corporation looking to hire an ad agency for an upcoming campaign.

 

UNITED STATES PEACE CORPS

English Teaching Volunteer — Republic of Georgia

  • Trained local teachers in modern teaching methodology
  • Taught English classes in a village school (2nd-12th graders)
  • Created afterschool clubs and activities
  • Fully completed service, narrowly avoided Russian invasion

 

THE LEWISTON MORNING TRIBUNE

  • Wrote daily newspaper articles while covering the state legislature, city and county government, state and federal agencies, local congressional representatives, the Nez Perce Tribe, the Asotin County Fair, barn fires, meth lab busts, etc. You’ll have to take my word for it though because all my articles are behind a paywall. 

 

OTHER EMPLOYMENT

In addition to my writing and advertising work, I’ve also worked as a process server, private investigator, bartender in a haunted hotel, oyster farmer, legal researcher, lobbyist, data entry specialist, post hole digger, and just about every job in the restaurant industry. 

 

EDUCATION

University of Washington — B.A. in Political Science

Dean's List (once)